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Social Media Content Calendar
Digital Product
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About this book
Posting only when inspiration strikes leads to gaps, last-minute scrambling and no sense of what works. This content calendar helps you plan ahead and review what you posted.
Inside are a monthly calendar grid and a weekly content planner. A content idea bank organises ideas into educational, engagement, promotional, behind-the-scenes and evergreen posts, so you always have something to draw from. A hashtag tracker keeps three sets, covering brand, community and seasonal tags, and a weekly analytics log lets you note how posts performed.
A batch content checklist walks you through pre-production, production, post-production and an engagement plan, so you can create a week or month of posts in one sitting. A filled-in example shows one complete week.
Look inside
Weekly Content Planner
- Mon — Photo/Video/Carousel/Reel — Set #___ —
- Tue — Set #___ —
- Wed — Set #___ —
- Thu — Set #___ —
- Fri — Set #___ —
- Sat — Set #___ —
- Sun — Set #___ —
Content Idea Bank
Dump every content idea here. Pull from this list when planning your week.
Hashtag Tracker
Organize hashtags into sets so you can rotate them easily.
Set 1: Brand/Niche Hashtags
- 1 — #
- 2 — #
- 3 — #
- 4 — #
- 5 — #
- 6 — #
- 7 — #
- 8 — #
- 9 — #
- 10 — #
Set 2: Community Hashtags
(Same 10-row format)
Set 3: Trending/Seasonal Hashtags
(Same 10-row format)
Rotation schedule: Use Set 1 on Mon/Wed/Fri, Set 2 on Tue/Thu, Set 3 on weekends. Adjust based on performance.
Analytics Log (Weekly)
- Wk 1
- Wk 2
- Wk 3
- Wk 4
Batch Content Checklist
Use this on your content creation day to batch-produce a week or month of content.
Pre-Production
- Review content calendar for the batch period
- Gather reference images, brand assets, templates
- Write all captions in a single session
- Research and assign hashtag sets
- Identify any props, locations, or outfits needed
Production
- Photograph / film all visual content
- Edit photos (filters, crops, branding)
- Edit videos (cuts, captions, music)
- Design graphics (Canva, templates, quote cards)
- Create carousel / slide content
Post-Production
- Schedule all posts (Later, Buffer, Planoly, native scheduler)
- Prepare story content for the week
- Set reminders for engagement windows (30 min after posting)
- Save copies of all content to brand archive
Engagement Plan
- Block 15-30 min/day for responding to comments and DMs
- Comment on 10 accounts in your niche daily
- Share / repost user-generated content (with permission)
- Monitor analytics mid-week and adjust if needed
Filled-In Example (One Week)
Week of: March 9, 2026 | Brand: Bloom Bakery | Theme: Spring Menu Launch
- Mon — IG, Pinterest — Educational — "5 ways to use edible flowers in baking" — List post with tips — Carousel (5 slides) — Set 1 —
- Tue — IG Stories — BTS — Making the lavender shortbread — Quick voiceover — Video clip (30s) — — —
- Wed — IG, TikTok — Engagement — "Which spring flavor should we add to the menu?" Poll — Poll question — Photo of 3 options — Set 2 —
- Thu — Pinterest — Promotional — New spring menu announcement — "Spring is served" + menu link — Flat-lay photo — Set 3 —
- Fri — IG — Personal — Story of why I started Bloom Bakery — Founder story — Throwback photos — Set 1 —
Quotes to share
Posting only when inspiration strikes leads to gaps, last-minute scrambling and no sense of what works.
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