Digital Spaza

The spaza shop is the most South African business there is: low capital, high hustle, rooted in its community. Your business probably works the same way, face to face and by word of mouth, one customer at a time. But that kind of business hits a ceiling at the end of your street.

This book shows you how to build a digital spaza, the same business extended online. You start with the spaza mindset, then set up your digital stall and load the counter with your products. You learn to find your way through the digital streets, call out to customers, and build trust with people who have never met you.

Later chapters cover money and delivery, and a fourteen-day challenge to win your first customers online. A closing section on growing the fleet and the digital spaza way helps you keep going. It is written for traders, makers and service providers, and for family members helping them get online.