Digital Mkokoteni

You already know how to sell. You have done it face to face and M-Pesa to M-Pesa for years. But the street your customers walk has moved from Gikomba, Marikiti and Kenyatta Avenue to WhatsApp, Facebook, TikTok and Google, and they are buying from whoever shows up on their phone screens.

A mkokoteni is the pushcart that goes where the customers are. This book shows you how to do the same online, without abandoning your stall, becoming a tech expert or spending money you do not have. You will start with the mkokoteni mindset, then set up your digital stall, load the cart with the right products and photos, and learn to navigate the digital streets. From there come calling out to customers, building trust with people who cannot see you, handling money and delivery, winning your first online customers, and growing from one cart into a fleet.

It is written for market traders, jua kali artisans, mama mbogas and every Kenyan seller ready to move online.