Market Like a Kenyan

You have no marketing budget. Every shilling already has a job, whether stock, rent, data, transport or school fees, and there is no line that says advertising. Still, you need customers who have never heard of you.

Market Like a Kenyan is a guerrilla playbook of free tactics built around the phone you already own and the way Kenyan business really happens. You start with the guerrilla advantage, then dig into the WhatsApp arsenal and how to use Facebook for free. You learn what makes TikTok and Instagram reach work, how to use other people's platforms, and how the barter economy can bring in customers.

The book then shows how to make word of mouth work harder, how to build a weekly guerrilla hour you can actually keep up, and how to measure results without paying for tools. Examples come from market traders, campus hustlers, jua kali workers, salon owners and side hustlers, so the advice fits the way you work.